In this episode of RNB Podcast, Michael Lester interviews Professor Ilan Pappe, a renowned Israeli Jewish historian from the University of Essex. They discuss his latest book, Lobbying for Zionism, which offers a comprehensive history of 150 years of Zionist lobbying efforts. Pappe argues that it has been the most successful PR campaign in history, influencing modern corporate lobbying strategies. They also explore the implications for Gaza and the future of the Zionist project beyond the current conflict.